Ashok is one of the founder trustees of Bhansali Trust. Bhansali Trust was established in 1969 by the Bhansali family. The family runs one of the leading diamond companies in India (Bhansali & Co). Ashok’s areas of giving and interests include Education, Health, Mental Health Care, Eye care, Micro-credit, Income Generation, and Disaster Relief, and De-addiction, particularly in rural areas. The Trust runs various projects in one of the most socio-economically backward parts of Gujarat bordering Rajasthan.