Aparna led the way in terms of strategy, research, conceptualisation and execution for the agency's first-ever campaign for Nike in India - 'Da Da Ding'. Prior to her role at W+K Delhi, she has worked with agencies such as Saatchi and Saatchi, Ogilvy & Mather and JWT. Aparna has worked on a range of popular brands such as IndiGo, Oberoi, Gatorade, Horlicks and Sony Ericsson. The daughter of an Army officer, Aparna has had the opportunity to travel the sub-continent and discover the joys of horse riding, squash, swimming and billiards. When she's not living her active lifestyle, she kicks back with Calvin and Hobbes and her Kindle.